FAQ
ANIMA is a proprietary sales approach inspired by Jung’s idea of anima and animus, helping teams balance different human strengths.
From Jung’s concepts of anima (often linked to feminine qualities) and animus (often linked to masculine qualities).
The best sales performance comes from balancing feminine (connection, trust) and masculine (drive, closing) strengths.
Because sales often overuses masculine traits like pressure and closing, while missing feminine strengths that are just as important.
Things like empathy, listening, trust-building and understanding people.
Things like assertiveness, structure, competition and closing deals.
Because relationship-building, stakeholder alignment and trust development are often dismissed as “soft” or “feminine” skills, even though they are key to driving revenue and long-term success.
No. ANIMA is for everyone. It is about combining feminine and masculine strengths to build stronger, more successful sales teams.
It fixes the imbalance where masculine, pushy sales behavior is rewarded more than relational, feminine skills.
No. It combines traditional masculine-driven sales with feminine relational strengths.
