I am the founder of ANIMA Sales Method™. After 10+ years in SaaS and enterprise technology sales - closing complex, multi-stakeholder deals - what I’ve found is that most sales organisations reward a pushy, hyper-competitive selling style often overlooking more feminine strengths, such as: relationship-building, stakeholder alignment and consultative decision support.

The result is often slower deal progression, weaker stakeholder buy-in and missed opportunities for long-term client value creation.

My sales method helps business leaders at B2B SaaS companies, technology firms and global enterprises unlock complex deals by building more inclusive, resilient and commercially effective sales teams.